Strategic Partnership Spotlight: MET Florida + Southern Sassafras Marketing
- Will Decatur
- Sep 17
- 3 min read
At MET Florida, the mission has always been clear: to be Your Premier IT Partner. That means delivering enterprise-level IT, compliance, and cybersecurity solutions at a scale and cost that fits small-to-mid-sized healthcare practices. For nearly two decades, MET Florida has built a reputation for reliability, compliance expertise, and long-term client trust.
But as the healthcare landscape evolves, providers need more than secure systems—they need visibility. They need to connect with patients, differentiate themselves in competitive markets, and build brands that inspire trust. To help clients meet that challenge, MET Florida has formed a strategic partnership with Southern Sassafras Marketing, a healthcare-focused agency led by founder Mikayla Cluxton.
Why This Matters for Investors
This partnership strengthens both companies’ market presence by combining complementary strengths and expanding digital visibility. Together, MET Florida and Southern Sassafras Marketing are not only serving healthcare providers but also building brand equity through shared outreach, backlinking, and cross-promotion.
Key benefits include:
Enhanced client retention by offering a more holistic solution: IT + compliance + visibility.
Increased digital footprint as shared content and site links improve search engine rankings for both companies.
Greater brand authority in the healthcare space, positioning MET Florida as more than just an IT vendor.
National relevance as joint visibility pushes the MET Florida brand beyond Southwest Florida and into broader markets.
For investors, this represents a strategic brand-building initiative—expanding market awareness, strengthening online authority, and amplifying MET Florida’s long-term growth potential.
Complementary Strengths
MET Florida provides the compliance and IT backbone: HIPAA monitoring, Microsoft 365 at-cost licensing, cybersecurity, infrastructure, and managed IT.
Southern Sassafras Marketing provides the brand visibility layer: brand discovery, web design, SEO, social media, and ongoing digital support.
Together, the two companies address both sides of the healthcare practice equation: operational security and patient-facing trust.
Looking Forward
This partnership is more than a service expansion—it’s a deliberate move to grow MET Florida’s brand, reputation, and digital authority. By sharing information, linking across platforms, and amplifying outreach, both companies gain visibility while positioning themselves as trusted leaders in healthcare technology and marketing.
For investors, this demonstrates how MET Florida continues to grow strategically:
Deepening value for clients with holistic solutions.
Scaling market presence through digital brand equity rather than overhead-heavy expansion.
Positioning for national growth by aligning with partners who complement our expertise.
As the healthcare industry evolves, practices will need partners who can secure their systems, keep them compliant, and help them remain visible to the communities they serve. With this partnership, MET Florida is better positioned than ever to deliver on all three.
About MET Florida
MET Florida is a managed IT and compliance partner serving healthcare practices and small-to-mid-sized businesses across the U.S., with a focus on HIPAA compliance, cybersecurity, Microsoft 365, and infrastructure support. Founded in 2005 and reformed as a C-corporation in 2023, MET Florida’s mission is to deliver enterprise-level IT and compliance services at a scale and cost that makes sense for small businesses.
About Southern Sassafras Marketing
Southern Sassafras Marketing helps healthcare providers and clinicians clarify their brand, build authentic websites, and grow their practices through tailored marketing solutions. Founded by Mikayla Cluxton, the company is rooted in the belief that providers deserve the same level of care and attention they give their patients. You can find more information about Southern Sassafras Marketing here.
Interested in partnering with us or learning more about our public sector offerings? Contact us directly at investors@metflorida.com.
